Challenge   Choose an existing line of packaged goods to redesign. The package may or maynot contain existing flaws or poor design, but keep in mind that the goal is to make the redesign not just good looking, but meaningful as well.

Solution   I wanted to challenge myself to think conceptually and push the boundaries on an already established brand. I decided to go with Wrigley’s chewing gum, the most well known chewing gum on planet earth and that’s a fact. My concept plays off the realization that Wrigley’s has been around for over 125 years and they’re “still chewing”. In order to showcase some of the lineage of the company, I went through old advertisements and packaging to get inspired. Instead of getting inspired to create, I was inspired to recreate. Using some old Wrigley’s assets and generating a few of my own, I successfully generated a few different patterns that could be used for the packaging, promotions and other collateral.