Carbon Sound FM

Brand Identity, Brand Voice, and Product Design (in-progress)

Background
MPR wanted to create a new platform that consists of a music stream and journalistic outlet that is dedicated to the breadth and depth of Black musical expression that is foundational to the American Musical Canon.

Objective
Design an identity system that works alongside photography and other partner logos and branding including, but not limited to: our people, artists, community partners and underwriters.