Working as a Content Creator and Content Director for LiftBoard, I was tasked to create, curate, and produce content for all digital platforms. I managed the content calendar as well as the monthly budget and log for influencers. I collaborated with many influencers and directed photoshoots and promotional video. We focused primarily on Instagram, YouTube and Google AdWords for promotion. Below you can find a few samples of content I developed for Instagram along with a promotional video I managed. I did the casting, budgeting, and site selection and helped with storyboarding.