The Alpha Corps is a collective that aspires to build bonds between men through team building exercises, fitness, and shared experiences. The founder of the company is very passionate about creating an environment that will act as an incubator to generate authentic friendships and brotherhood. With the identity system created, he wanted it to reflect his military background and also be identified as “the AC”. The system features the AC logo as well as a word mark for the explanation. If you’d like to know more about the company itself, I’d highly suggest checking out the website I created for them below. If you’d like to know more about the identity I created for Alpha Corps, the brand guidelines are linked below as well.

Alpha Corps Website

Alpha Corps Branding Guidelines


Below are a few trial logos for the client that inevitably lead to the final logo and word mark above.

alpha corps round 3-17Alpha Round 2-23