Capital View Cafe Rebrand Exercise

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Before

Capital View Sign Mock Up

After

GD3 Final Reel4GD3 Final Reel5GD3 Final Reel6GD3 Final Reel7cAPITAL vIEW mOCK 3

As a west end and west side native, I decided to rebrand a local breakfast cafe for a school project. Capital View Cafe & Catering is a family owned and operated cafe on the west side of Saint Paul, MN. The restaurant is known as the best breakfast spot on the west side. The name comes from the astonishing view of the state Capitol when standing directly in front of the restaurant. I utilized the Cafe’s pre-existing concept of the Capitol Dome and incorporated a coffee cup with it to tie in the Cafe element. See the full usage guide and system here: Capital View Cafe Usage Guide

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