For the summer of 2018 I was fortunate enough to intern at Broadhead as an Art Director. Over the summer I was able to work on projects ranging from branding, social content creation, web/ print layout, trade show booth design, and event activations. Below are a few projects I got to work on that I really enjoyed.
‘No Bull’ Broadhead 2019 Internship Campaign
Opportunity: Create the intern campaign for 2019, including strategy and all of its deliverables.
Deliverables: Website, signage, and swag.
American Angus Association Convention 2018
Client: Boehringer Ingelheim
Opportunity: To create publicity for Cattle First and generate interest in Boehringer Ingelheim’s Angus Con presence through fun, engaging signage and booth activities.
Deliverables: Signage for Bar/Lounge, Entry Doorway Signage for Convention, Promotional Signage for the Restroom.
Our humorous, slightly irreverent Eprinex bathroom signage will catch guests off guard, hopefully make them laugh, and spark interest in the “Deadly Effective” campaign. With slightly cheeky stall ads and mirror clings you can interact with, we’ll give convention guests something to talk about.
The first thing people will see at the 2018 Angus Convention is a large image of cow occupying the entrance doors. It’s eye-popping, funny, and generates immediate interest in BI.
Bar/ Lounge Signage:
The “Cowtail Lounge” is a fully BI and Pyramid 5 + Presponse-themed lounge, where guests will not only enjoy a few drinks, but also some fun messaging from the brand (and booth-drivers challenging guests to show off their trivia skills at BI). In addition to Cattle First, the overall message is that BI is the kind of company you want to keep.
Client: Agellum™ by CHS
Opportunity: Raise awareness of Agellum™that drives consumers to retailers.
Deliverables: 1 8.5 x 10.75 in Print ad and Post Card
Farm Progress Trade Show 2019
Client: Firestone Ag
Opportunity: Raise awareness for new products and that drives. Create an activation that celebrates 150th birthday of Harvey Firestone, the founder of Firestone. Broadhead decided to separate provide branding for the birthday celebration to give it more excitement. The birthday celebration would be branded ‘The SesquiSTONEtenial’, 150 years of Harvey Firestone.
Deliverables: There was a lot of collateral for this event, so I’m only listing what I created or assisted with. In order to enhance the visitors experience at the booth, we created a Firestone mercantile where booth attendees can use the ‘Harvey bucks’ they earned participating in booth activities to exchange for Firestone swag.
I was tasked to create the spin wheel and ‘Harvey buck’. Along with creating these deliverables, I was tasked to be apart of the street team at Farm Progress to assist with getting attendees to visit the Firestone booth.
Cargill ProPricing Video
Opportunity: Raise awareness for the ProPricing service as well as explain to consumers how the service works.
Deliverables: One video. My role for this was to follow the script and use the Cargill brand assets to create an informational video explaining the service. I didn’t create the animation, I created the storyboard for the video and the animation team put it together.
Client: Boehringer Ingelheim
Opportunity: Raise awareness for new products through entertaining but informational gifs that would be share across social platforms.
Deliverables: One animation per brand under the Boehringer Ingelheim umbrella. I received the storyboards for the animations and created them in photoshop.