Alpha Corps Rebrand

The Alpha Corps is a collective that aspires to build bonds between men through team building exercises, fitness, and shared experiences. The founder of the company is very passionate about creating an environment that will act as an incubator to generate authentic friendships and brotherhood. With the identity system created, he wanted it to reflect his military background and also be identified as "the AC". The system features the AC logo as well as a word mark for the explanation. If you'd like to know more about the company itself, I'd highly suggest checking out the website I created for them below.

before and after


early logo concepts

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